Article-Deffner, A., Metaxas, T., Syrakoulis, K., & Papatheohari, T. (2009). Museums, marketing, and tourism development: The case of the Tobacco Museum of Kavala. Tourismos: an International Multidisciplinary Journal of Tourism, 4(4), 57-76.
In the current society, there is an existence of interest in the know-how and ability of experts to utilize tourism and culture as a tool for management and marketing of the museums. The article describes that museums and historical attractions have invented varied strategies that enable them to create sources of income and encourage activity economic activity which includes the particular benefits for major cities. Regarding the marketing of museums, the article is important because it pinpoints the role and significance of Tobacco Museum of Kavala and the development of its marketing plans. These aspects are essential in understanding how museums and their activities are marketed. The article describes that the designation of culture is essential for ensuring museum development and marketing of the activities which are found in the museums. The author further describes that the museums are significant discovering the common elements that make people visit them. The activities which are found in the museums include the preservation or protection, the communication and also the research. Additionally, it argues that since museums embrace various developments, they are in the position to attract many visitors. It further argues that for such perspectives, the museums act as exhibition places. Furthermore, the author argues that the museums inner characters and organization, it becomes a commercial structure for marketing the museums.
The article also provides broad information about the strategies of marketing for museums by providing bibliographical citations from the works of other scholars. Through such citations, the author makes its information credible. For example, he cites the work of Ginsburg and Mairesse (1997), which explains that the museums develop activities and management structures that make enable them to attract more visitors. Furthermore, the author cites the work of McLean (1994) which describes that the contemporary museums are coming up with extended buildings which are aimed at attracting more customers. Accordingly, the marketing for museums utilizes such aspects as the extended developments within the museums, encouraging competitive environments and making sure that they understand the needs of their visitors.
The contents of the article are credible as the author is mainly targeting to put forward the information regarding the marketing of museums. It describes the activities, structures, and strategies which have been developed by museums to attract the visitors. Additionally, the author argues that majority of the marketing plans developed by the museums are significant for marketing the services offered and they describe such aspects as understanding the characteristics of the audience.
The location of the article is the google scholar website. Its location is important because it provides an opportunity to various readers understand the marketing for museums. The coverage of the article regarding the marketing for museums is also quality since it covers many aspects of marketing for museums. Through the Google search engines, the reader can access the article. The information that is provided by the article is good and makes an individual greatly understand the museums and the strategies which can be developed for marketing the services offered by the museums. The article is also essential because it provides wide information that elicits knowledge about the marketing for museums.
Bibliography Article-Deffner, A., Metaxas, T., Syrakoulis, K., & Papatheohari, T. (2009). Museums, marketing, and tourism development: The case of the tobacco Museum of Kavala. Tourismos: an International Multidisciplinary Journal of Tourism, 4(4), 57-76.
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