Effective communication is critical for the internal functionality of an organization in numerous ways. For instance, good communication ensures that the top management of an organization keep the employees updated on plans and programs of the company hence the smooth flow of activities and business around the organization. The two way traffic flow of info in an organization help increase the employees trust and loyalty to the company (Smith, 2008). Various means of communication strategies can be engaged when delivering information to the employees in an organization, again it is important to choose wisely, the channel depending on the context and the formality of the information being shared. The two main channels of communication used in many organizations are the verbal and written forms of communication. This paper aims to expound on the similarities and differences in the mentioned channels of communication and how they are used to improve the employees trust and engagement in an organization.
Good communication in an organization comes with various long lasting benefits. First and foremost, an open communication between the top management and the junior employees can help create total limpidity and build trust in the organization. Open communication without resentments will also create a positive working environment because the workers feel valued and their input appreciated in accordance. It is also important to appreciate the fact that effective internal communication in an organization will build and maintain good relationships at both proficient and social levels between workers and their bosses (Smith, 2008). Close relationships between the employees and the management of the organization enables employees express their ideas without fear and isolation hence encouraging the workers to employ team work in their daily activities in their quest to increase the productive output. In addition, proper communication in an organization can work to discourage confusion and ambiguity normally accompanied by unclear communication which creates a tense, unsuitable work environment. Also, good communication adds value to the organization by encouraging effective collaboration and unity within the organization which is important for the success of any organization (Ruler, 2005).
The choice of an appropriate means of communication in an organization will determine whether the intended purpose of such communication is achieved once the communication pathway is complete. Verbal and written channels of communication are commonly used in an organization to improve trust between the employees and their seniors. While there are numerous differences between the oral form of communication and the written form of communication, the main similarity is that in both forms of communication, the person conveying the information to the intended audience must prepare their material in advance to ensure that it is very organized and clear before it is eventually conveyed. A clear chronology is followed in both channels of communication starting from the introductory part where the reader or the listener is being oriented to receive the information. This is then followed by a clear purpose and objective of the communication which in most cases, supported by visual aids (Ruler, 2005). A summary of the content will follow afterwards. This can be a textual summary or summary of main points in an organization meeting. Importantly enough, both forms of communication will improve the trust between the employees and the management so long as the information is conveyed openly.
The two channels of communication also differ in various ways. Firstly, managers will formulate policies, write memos and use email exchanges in an organization to fulfill the written form of communication .In most cases that which is put to paper do not come to see the light of the day. This is because they will promise more than they can deliver and this makes employees loose trust in their bosses, again written communication is more complex as compared to oral communication as it involve spellings and punctuations which are niggling to the writers and also time consuming (Smith, 2008). On the other hand, oral forms of communication which takes the path of face to face talks with employees, appraisal interviews and meetings for larger audiences are more open because the audience will get the information first hand and gain close relationships with their bosses. The managers are also able to get feedback directly from their audience and act promptly, with that, trust is built and maintained appropriately (Ruler, 2005). It is also crucial to note that there is more action in speaking than writing. Another clear advantage in speaking is the ability to switch and adjust the content being conveyed according to the audience at hand.
Lastly, in situations where the receiver of the message or the audience is illiterate then oral communication would be preferred because in such a case, written forms of communication would have less or no meaning at all. Also, in cases where a mutual understanding is to be reached, the manager ought to employ oral communication to make it more open and easy to reach a common understanding. Verbal communication is also best engaged whenever an instant response is needed from the audience for purposes of prompt response. On the other hand, written communication is used widely in situations where the urgency of response is not needed because the workers will get humble time to go through the document and give a detailed feedback, again in cases where the organization has a huge audience, written communication may be preferred (Ruler, 2005).
In a nutshell, it is important to note that both verbal and written communications despite their various mechanisms of delivery of information when used effectively in an organization, can improve relationships between workers and employers hence the success of the organization.
Smith, L., & Mounter, P. (2008). Effective internal communication. London: Kogan Page
Bronn, C., Ruler, B. ., & Vercic, D. (January 01, 2005). Organizations, communication and management. Corporate Communication, 59-82.
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