Thesis Example: The Usage of Social Media in Trading in Finland

Abstract

Trading began in the ancient times and to date it has remained the backbone of different economies in todays world. In a similar manner to every development trade has significantly evolved. Trading in the past was a hectic process that only the daring engaged in it. Today trade has been made simple and with minimal capital, you can freely participate with fewer risks of losing. Social trading emerged in the recent years and remains the epitome with its headings all over the social media. Social trading came up as a platform where traders can share information through an online means and has an advantage to the new traders who desire to invest with minimal risks.

This paper will focus on the linkage that exists between social trading and social media. Additionally, the different aspects involved in marketing will be dealt with broadly. Social media is a hallmark in the advancement of the different financial markets. The greatest investment that one can venture is investing in friendship. In a deeper analysis, this is the role that has been played by social media. In a boost to have the trade happen social networks have to be utilized to enhance the exchange of ideas among each other. The paper aims at achieving a thesis that will appeal to traders and look into how they undertake their businesses.

In the quest of strengthening trade in Finland, the study will emphasize on the driving forces of trading in the nation. A comparison of the current status of trading and the trends of trading in the market are crucial in giving a direction. For ventures of the markets and engagement of the public in trading I undertook a survey with the aim of capturing responses from both the traders and the professionals in the trade. This will be helpful in understanding how the people view trade and what they think about the trade. Asset managers were among the respondents, and their views will be used to gauge the future of asset management and whether people will opt for the trade or feel safe under social trading. The use of questionnaire was the primary method chosen for this research. This owes to the detailed information I expect to cover and the wide range of respondents required. Traders in the banks and the professionals are the subjects of my research.

1. Introduction

Trading began in the ancient times and to date it has remained the backbone of different economies in todays world. In a similar manner to every development trade has significantly evolved. Though not well known I believe there exists an evolution theory on trade. Trading in the past was a hectic process that only the daring engaged in it. Today trade has been made simple and with minimal capital, you can freely participate with fewer risks of losing. Social trading emerged in the recent years and remains the epitome with its headings all over the social media. Social trading came up as a platform where traders can share information through an online means and has an advantage to the new traders who desire to invest with minimal risks.

This dissertation seeks to look at the different components of trading. Asset management, social trading and how social media fosters trading. To ensure adequate results in this project I prepared a questionnaire that was administered online. The focus of the study was more of the German-speaking nations and of interest was Finland. Each of the chapters in the paper covers relevant topics and are correlated to ensure success.This dissertation will focus on the linkage that exists between social trading and social media. Additionally, the different aspects involved in marketing will be dealt with broadly. Social media is a hallmark in the advancement of the different financial markets. The greatest investment that one can venture is investing in friendship. In a deeper analysis, this is the role that has been played by social media. In a boost to have the trade happen social networks have to be utilized to enhance the exchange of ideas among each other. The dissertation aims at achieving a thesis that will appeal to traders and look into how they undertake their businesses.

The dissertation will emphasize on the driving forces of trading in Finland with the focus of strengthening trade in the nation. The dissertation compares the current status of trading and the trends of trading in the market by giving a direction. For ventures of the markets and engagement of the public in trading I undertook a survey with the aim of capturing responses from both the traders and the professionals in the trade. This will be helpful in understanding how the people view trade and what they think about the trade. Asset managers were among the respondents, and their views will be used to gauge the future of asset management and whether people will opt for the trade or feel safe under social trading.

1.1 Aims

Many dissertation papers have gone a step in trying to give emphasis on the types of trading and the different styles that are applied today in the trades. The authors have worked extensively in ensuring that better ways are developed in the world of trading. Every journey has a step and indeed barriers are bound to be part of us. Despite this, little is known about the traders perceptions and the citizens interests on social trading and the involvement of asset managers. Additional the attitudes of traders towards trade and the upcoming trends in trade has not been studied in an extensive version. Consequently this dissertation aims to narrow this research gap and conduct empirical research into how the residents of Finland view social trading and the emerging trends in the trade industry. The dissertation will entail a questionnaire that will form the basis from the ground level to the experienced traders. The frequency of engagement of social networks in trading and the way they cope with the trading are a few aspects that will be analysed. The results obtained from the questionnaire will be used to provide recommendations and further improvements in the trading industry. To add on is that the dissertation will look into different literature reviews, methodologies and results obtained with the aim of applying the extensive knowledge in the management systems of banks and asset management. This will translate to improvement of service provision in the trading sector.

The dissertation will not only focus on the questionnaire in fulfilling the objectives. Other techniques such as sampling also have a key role. The use of interviews through telephone is also a major step in meeting the desired objectives. I also found it necessary to have a few chosen individuals who would on behalf of the whole population give their responses on the research. Motivation should be top in achieving the results from the public. The techniques I applied for online questionnaires was by offering a promotion once one completes a questionnaire.

In summary the aims stated above will be used in achieving a reduction in gap between the empirical research and the actual research. This will help bridge the gap between what people think of social trading and actually create an understanding what social trading entails.

1.2 Dissertation Objectives

The main research question objectives of this thesis are:

Establish how social media can enhance trading

Investigating perceptions and attitudes of the upcoming traders towards social trading and the usage of new modes of trading at the different websites such as eToro.

The secondary research objectice of this thesis is:

Identifying if any alterations or improvements are required to facilitate and ensure a high service quality provision in relation to the social media and the services offered at the different platforms.

2. Survey of Literature

This chapter deals with the previous research done based on the survey of trading, social trading and the how social media plays a role in its success. The different definitions of the key aspects of trading are stated and giving the relevant meanings. This chapter not only analyses on the theoretical part of trading but also brings out the practical part of it. We live in a fast-changing, dynamically evolving and adapting the world where the most successful endeavors are those that are willing to change with the environment. In 1992, James Carville uttered the phrase Its the economy, stupid (Qualman, 2009).

Social media has become a vital part of the modern social-economic aspect of life. It has impacted the modern day world at a global scale and as a consequence social media is currently an indispensable tool in trading and commerce. A proper example is Facebook, it already has more than 1.4 billion registered users and is still growing at a fast rate(Cf. Facebook, 2014). This literature review seeks to elaborate on the effect social media has on trading, social trading and social media, and how we can improve business marketing trends by conducting surveys on social media. It discusses the importance of social media to asset managers and how it helps in communication. It shows how and what the asset managers use to enhance their businesses.

The troublesome world economy led to the rush to the inc...