The AucklandParking app is an open-source app that will provide motorists with information about car parking within Auckland. It will provide the motorists with up to date reviews, tips, and recommendations to the travelers on parking lots available. Additionally, it provides the user with latest traffic updates.
The success of the app will greatly depend on providing the end user with accurate and important information. This will range from the best places to park your car, to the services and convenience available to the prices and traffic updates at any given time. The information shared by the app will be reviewed before being shared by administrators of the application from their servers. They will use data available from car parks that are registered by the application, information from the traffic department and also information from the meteorological department on the weather.
The AucklandParking is the name of the company and also the name of the mobile application. The name reflects the target market who are motorists interested in parking space.
AucklandParking is a mobile application that is to be developed to solve most of the parking challenges faced by motorists in Auckland.
The objective of the application is to provide safe, convenient and reliable car parking information and services.
The target market of the application is motorists within Auckland city in New Zealand who are faced with many challenges when it comes to car parking. Some of these challenges include crowded parking and traffic jams inconvenience motorists during parking and when leaving parking lots. The motorists also face major challenges such as insecurity where there are high numbers of motor vehicle theft in the city. Lastly, the motorists face challenges such as lack of available parking spaces within the city (Martin-Domingo & Martin, 2015. Pp. 10).
The app will look to solve some of these challenges faced by the motorists in the city to provide the convenience needed by the motorists.
The product available for marketing is the AucklandParking. The application should solve the consumer needs which in the case above is the need for safe, convenient and reliable car parking information and services. The application will meet the consumer needs (Strauss, 2016 pp. 52).
The availability of the product. The application is available on application stores of both android and ios operating systems. It is an open source application, and therefore it will be available to all the users of smartphones. It will also be available for personal computers, iPad, and tablets.
The application is an open source application, and therefore it will be available freely. However, the users will be required to pay for subscriptions at the end of the trial period. Additionally, there will be the premium version of the AucklandParking app where the users will be required to pay to upgrade the version of the application and hence receive access to some extra services such as weather updates and navigation maps.
The application will be promoted through advertisements offers and sales promotions. The application will also use social media advertising.
The delivery of the services will be done all from the mobile phone. This will include the payment and provision of information, booking and reservation of parking space, navigation and weather and traffic updates.
The target market of the app will be mostly the visitors in the city who are not well conversant with the traffic of the city. Other motorists in the city such as the working class will also fall under the scope as a large number of them own private vehicles and it is a big challenge for them getting safe, convenient and reliable parking spaces (Scott, 2015, pp. 53).
SMART Objectives of implementing the app.
To solve the parking challenges in Auckland.
To integrate problem-solving with modern technology.
To promote social media marketing of the application.
To provide traffic users in Auckland with real time information for proper decision making when parking their cars.
To reduce congestion within the city of Auckland.
To provide a safe, convenient and reliable mechanism of booking and reservation of car parking lots.
To create an application that solves the parking challenges in Auckland.
To solve car security issues in Auckland.
To provide convenient methods of parking reservation.
My two main strategies are product mix and promotion mix. They will be crucial in marketing the application in Auckland city to reduce the traffic challenges the people encounter. The two strategies are promotion strategy and promotion strategy (Hofacker et al., 2016, pp. 25). The product strategies are only useful when the user already identifies the user needs.
The product AucklandParking is supposed to be a benchmark for future products. It is a revolutionary application, and it is supposed to set the benchmark for motorists in Auckland. The product will contain important and unique features and functionalities to ensure it is fully equipped to solve the challenges encountered by the users. This will be carried out by first determining the target market for the product and designing it to suite the user needs (Thompson et al., 2014, pp. 45).
The success of the application will heavily depend on the promotion marketing that will be conducted to ensure the app becomes a success. This being a new product, it is facing a potential marketing success as it does not face competition. Therefore, the promotion strategy needs not to be complex. It should, however, have a competitive advantage. The promotion strategy should, therefore, focus mainly on reaching the consumers of the product. The application will depend heavily on the user experience, and therefore it is important for the users to give feedback and share the user experiences with one another. Therefore, social media marketing is important.
Resources needed for implementation
Some of the resources needed for implementation include money and time. The money needed for implementation will be determined after carrying out budgeting. The money will be required to create, distribute and market the application. It will also be used in the implementation of the application in Auckland. Another important resource that is needed is time. There is need to develop a clear time frame on the activities that ought to be carried out during the implementation of the strategy (Bosomworth, 2015, pp. 35). The process should follow a clear timeframe to be able to determine the success of the implementation process.
To monitor the implementation of the application, we will consider the following monitoring mechanisms:
Reviewing the accomplishments made after the implementation of the application towards solving the challenges encountered basing on the objectives.
Understanding what was not accomplished in the implementation.
Carry out a SWOT analysis to identify the differences in our business environment.
Make improvements to the strategic plan that was put in place and plan for the next implementation period and ensure there is effective communication within the organization on the tactics to be implemented.
After a successful implementation, carry out the procedure of tracking and reviewing once again.
Some of the challenges faced by the app will be include changes in technology and the pressure arising from natural resources. Innovative advances will keep on underpinning long-run financial development in the central economies. Rising economies are likewise expanding their dependence on development as they move to creating more advanced products and ventures. Changes in technology will keep on playing a critical part in driving worldwide mix, permitting beforehand non-exchanged divisions to end up exchanging, and strengthening worldwide monetary joining as more parts of the esteem chain are exchanged crosswise over outskirts (Huang & Rundle-Thiele, 2014, pp. 204). Pressure arising from natural resources will be another challenge. Rising worldwide reactions to environmental change will impact New Zealand's particular responsibilities regarding overseeing environmental change. While there is a feeling of worldwide energy in handling levels of carbon emanations, the pace and quality of the approach reactions are uneven crosswise over nations. The restricted degree for minimal effort discharges diminishments in New Zealand needs to impact our way to deal with future duties. In the more extended term, the monetary reaction will be a move in relative costs that will decrease the carbon and vitality force of generation.
In conclusion, a strategic plan is a guide that is used as a road map to the future of any organization. The AucklandParking strategic plan provides an overview of the future implementation of the app in Auckland to solve the parking challenges that are in the city. The mobile app will be developed to solve the challenges faced by the motorists in Auckland. Some of these challenges include crowded parking and traffic jams inconvenience motorists during parking and when leaving parking lots. The motorists also face major challenges such as insecurity where there are high numbers of motor vehicle theft in the city. Lastly, the motorists face challenges such as lack of available parking spaces within the city. The application will provide important features that will help solve the challenge. It will provide the motorists with up to date reviews, tips, and recommendations to the travelers on parking lots available. Additionally, it provides the user with latest traffic updates, navigation maps and weather and traffic update for premium subscribers. Some of the resources needed for the implementation are time and money. Time is important when developing an implementation strategy and is useful in tracking and monitoring the success of the product. On the other hand, money is useful in implementing the strategic plan that is needed to successfully implement the app and solve the parking challenges faced by motorists in Auckland. Tracking and reviewing of the strategic plan regularly will ensure the goals set by the organization are realistic and there is accountability for the execution of the strategic plan. It will ensure easier reviewing of the success of the applications and the utilization of the resources.
Bosomworth, D., 2015. Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelligence) Ltd.
Hofacker, C.F., De Ruyter, K., Lurie, N.H., Manchanda, P. and Donaldson, J., 2016. Gamification and mobile marketing effectiveness. Journal of Interactive Marketing, 34, pp.25-36.
Huang, Y.T. and Rundle-Thiele, S., 2014. The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees. Tourism Management, 42, pp.196-206.
Martin-Domingo, L. and Martin, J.C., 2015. Airport surface access and mobile apps. Journal of Airline and Airport Management, 5(1), pp.1-17.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Strauss, J., 2016. E-marketing. Routledge.Thompson, A.J., Martin, A.J., Gee, S. and Eagleman, A.N., 2014. Examining the Development of a Social Media Strategy for a National Sport Organisation A Cas...
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