Activity 3: This activity is a comparison of the Australian culture with others in the world. One can compare the Australian culture with that of their home or one they visited. At the end of the exploration presented by Hofstede, one makes a stand on whether they agree with the survey results presented about the Australian culture. In light of any stand one takes, they must justify why they chose that over the other.
Activity 6: After reading this article, the reader should form an opinion on whether concepts of high and low can be applicable in the other functional areas of business. This means that one should understand what the high and low means in culture and how the ideas can be applied in marketing and the overall management of an organization.
Week 1 Activity 3 Online tool to explore different countries 5 dimensions by HofstedeThe Australian culture is unique and presents an interesting read. Employees join an organization with their individualism but are soon assimilated in the work environment where they must adopt the culture or fail to fulfil their goals (Hofstede, 2011). The national culture of Australia in the work environment indicates that people value their input in the firm. However, they also look forward to working together, which is collectivism to achieve the objectives of the firm. Honouring traditions observed in a workplace enable people connect more with their superiors. However, the Australian culture allows people to continue developing as they make changes for future developments. A new employee easily changes once they get used to the environment (Geert Hofstede, 2010). However, they can be an agent of change to bring new ideas that will help transform the firm.
I agree with the survey results for the Australian culture. Hofstede used the Australian work environment to understand how people behave and how culture influences them. The sample used was large enough to represent the minds of the employees in different countries in the world as long as they work under someone. The culture influence on employees determines their performance despite the fact that people are unique and bring their diversity in the work environment (De Mooij, and Hofstede, 2010). I agree with the survey results because they represent the perception most employees have in the world. The results are also reliable due to the number of respondents used in the study as they come from different countries and present the same type of answers.Week 2 Activity 6 Building a cross-cultural web design for a wider audienceArno (2010) states that it is important to understand the world as it is today. Through the development of technology and accessibility to the internet by most people around the world, it is vital to understand that content on the internet is viewed by millions of people at a single time. Hence, creating a web-design that communicates to all the target market with the same language and tone would help reach a wider audience and positive response from the world. This means that the concept of high and low context culture is important in the work environment. The management of most organizations understand that they work with people from different backgrounds and provide an environment where none feels inferior to the others (Hudson, Wang, and Gil, 2011). This means that no language or culture is preferred to the other and all employees receive the same kind of treatment. Choosing the right words when communicating with the staff in every context contributes to the success of the firm (Sun, 2012) (Marcus, 2010). Therefore, apart from advertising in the websites and incorporating the differences that exist among the different cultures, it is paramount to consider the same when designing products to the target customers. Maintaining the relationship with the suppliers and customers requires the management to understand what makes each group unique and stand out from the other (Arno, 2010). Understanding the differences while taking note of the common features will allow a firm remain in business for a long time. External and internal relationships play a big role in the success of the firms.
Activity 3: Every culture is unique in its own way, which makes it stand out among others in the world. Further, the observations of each culture and the people who identify with the traditions are different from another. However, all cultures in the world are similar in that they hold the people together. This means that despite the diversity found in the Australian culture, it is distinctive in its own way.
Activity 6: The concept of high and low cultures is realistic in every area of business and wide audience. This is as long as the management in charge picks up the right ideas and transforms it into a profitable venture. Hence, in a business environment, the high and low cultures are taken into context to solve the issues related to pushing the firm into increasing and improving their performance.
Arno, C. (2010). Building a cross-cultural web design for a wider audience. Retrieved August 16, 2017, from https://onextrapixel.com/building-a-cross-cultural-web-design-for-a-wider-audience/
De Mooij, M. and Hofstede, G., 2010. The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), pp.85-110.
Geert Hofstede. (2010). Countries - Geert Hofstede [Video file]. Retrieved from http://geert-hofstede.com/countries.html
Hofstede, G., 2011. Dimensionalizing cultures: The Hofstede model in context. Online readings in psychology and culture, 2(1), p.8.
Hudson, S., Wang, Y. and Gil, S.M., 2011. The influence of a film on destination image and the desire to travel: a crosscultural comparison. International Journal of Tourism Research, 13(2), pp.177-190.
Marcus, A., 2010, December. Cross-cultural user-interface design for work, home, play, and on the way. In ACM SIGGRAPH ASIA 2010 Courses (p. 5). ACM.
Sun, H., 2012. Cross-cultural technology design: Creating culture-sensitive technology for local users. OUP USA.
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