Annotated Bibliography on Social Media Marketing - Paper Example

2021-08-01 07:12:03
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attitudes toward social media marketing. Journal of Internet Commerce, 10(1), 35-67.

The article has discussed the social media applications and other promotional tools that have built the consumer communities that involve the user-generated content that is new tools and marketplaces for the marketers. The article has discussed the factors which alter the consumers attitude regarding social media marketing. Furthermore, the scholars have discussed seven factors that influence the consumer attitude towards marketing which they explored under scale that comprises of 32 articles. In essence, the article aimed at enabling the managers understand more on the social media platforms and how best they can use to ensure that they penetrate in the market.

Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a business communication perspective. Business Communication Quarterly, 75(1), 89-95.

The article discussed the social media and strategic communication as the new area of discipline that is in demand for the corporate, students, and other institutions. More importantly, business communication researchers should concentrate on the social media as an important stream of study as well as the social media strategy which are important in development of the business public relations. The author has challenged the discipline which is used in creation of social media content from an integrated communication approach.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

The article discussed how the social media is an important element of the promotion mix since it enables companies to market their products to their customers while simultaneously allowing customers to discuss with one another on the products that are marketed. The frequency, timing, and content that are in the social media environment are not in the managers control which is contrary to the traditional marketing style. Hence, the article argues that the managers must learn to discuss with the consumers in the online platform which is important in aligning with their organizations goals. The article discussed the methods that are adopted when using the networking platforms and other promotional tools to engage with the customers.

Qualman, E. (2010). Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.

The book offers insight into how social media has changed the marketing trends, behaviors, and constructs of marketing in the corporate environment. The article discussed how social media has dominated every part of the business world and how firms should utilize it as a marketing strategic tool since it touches every part of the organization. Social media has spread in every part of the country due to the increase in technology use and as such, the book has explored how its use has been important in ensuring that the operations of the company are successful. The book has also examined the business models that companies have used to integrate the social media platforms in their operations.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.

The idea of Social Media is best of the plan for some business managers today. Leaders, and advisors, try to distinguish courses in which firms can make gainful use of social media applications. The article portrays the idea of Social Media, and discusses how it varies from related ideas, for example, Web 2.0 and User Generated Content. In light of this, the article characterizes social media platforms and presents recommendations for organizations which choose to use Social Media.

Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7)..

This article examined web-based social networking by discussing information management. It presents online networking as another tool in data management that is fit for making future prospects, openings and further research. The rise of web-based social networking and resulting pattern of progress in media use are pushing management to embrace online networking as one of their advertising and networking tools. Similarly, the article explains the use of social media products for marketing for istance YouTube, Twitter, Facebook and many others.

Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.

Past research has built up the advantages of branding for business-to-business (B2B) businesses. Different tools can be utilized to help B2B brands, including the web and technologies. This paper tends discuss the gap by concentrating on B2B SMEs and their interpersonal interaction tools, especially, use of several branding objectives.

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platformssuch as content sharing sites, blogs, social networking, and wikisto create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they dont understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.

Traditionally, shoppers utilized the Internet for extracting information but currently more people have used it to market their products. The article has discussed how social media has changed various organizational structures. Alternatively, the article has discussed the building blocks of the social media and how its use has influence various departments in the company.

Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research. Information Systems Research, 24(1), 3-13.

Social media are generally changing the way we create, consume, collaborate, and communicate with one another. As such, it influenced how information technology is applicable in various businesses both outside firms and within the firms. Therefore, the article was intended to fortify innovative examinations of the relationship between online networking and business change. In this paper, there is a wide research on relationship between the society, business, and social media.

Eyrich, N., Padman, M. L., & Sweetser, K. D. (2008). PR practitioners use of social media tools and communication technology. Public relations review, 34(4), 412-414.

The article has discussed the strategic tools that as well as practitioners who are important in the development of online communication technology. The scholars have surveyors the public relations practitioners on the adoption of the social media tools and the perceptions on the growth of social media trends in public relations practice. Furthermore, the results of the study have provided the summary of the adoption of social media in the industry.

Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Annals of the International Communication Association, 36(1), 143-189.

The article has discussed the social media technologies such as social tagging, social networking sites, and blogs which is increasing at a fast rate. The use of the social media use especially in organizational settings us proliferating with the view that the new technologies that will help in improving the organizational processes. The article has suggested the activation of some combination of these affordances could influence many of the processes commonly studied by organizational communication theory.

References

Akar, E., & Topcu, B. (2011). An examination of the factors influencing consumers'

attitudes toward social media marketing. Journal of Internet Commerce, 10(1), 35-67.

Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research. Information Systems Research, 24(1), 3-13.

Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), 79.

Eyrich, N., Padman, M. L., & Sweetser, K. D. (2008). PR practitioners use of social media tools and communication technology. Public relations review, 34(4), 412-414.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.

Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7).

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a business communication perspective. Business Communication Quarterly, 75(1), 89-95.

Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.

Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Annals of the International Communication Association, 36(1), 143-189.

Qualman, E. (2010). Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.

 

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